The ‘Global Male Grooming Products Market Share, Size, Trends, Price, Report and Forecast 2023-2028’ by Expert Market Research, gives an extensive outlook of the global male grooming products market, assessing the market on the basis of its segments like product, price range, distribution channel, and major regions.
The report studies the latest updates in the market, along with their impact across the market. It also analyses the market demand, together with its price and demand indicators. The report also tracks the market on the bases of SWOT and Porter’s Five Forces Models.
Male Grooming Products Market Price, Share, Size, Growth, Trends, Industry Report, Key Player, Major Segments and Forecast
The key highlights of the report include:
Market Overview (2018-2028)
• Forecast CAGR (2023-2028): 5.1%
The global male grooming products market has seen tremendous growth over the past few years in line with the changing lifestyles of people and their changing approach towards masculinity. A major driver of this market is the growing awareness regarding personal hygiene and wellness amongst men. The rising disposable incomes of consumers coupled with the demand for premium quality male grooming products has captured a large market globally. Powerful advertising using social media and innovative personal wellness campaigns have further given a strong push to this market and successfully enticed a sizeable population of male consumers.
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The growing number of salons and the increased adoption of professional products is a significant motivator of this market. Shaving and grooming practices are also linked to professionalism and thus, the sale of grooming products like shaving foam, razors, electric trimmers, and blades is on a rise among working professionals. Owing to the hectic routines of working men, male grooming products are time-saving and convenient alternatives to salon sessions, and thus there is a surging demand for these products among the working population. Due to the rising pollution, the demand for deep-cleaning facewashes and face masks has increased, augmenting the growth of the male grooming products market.
Male Grooming Products Industry Definition and Major Segments
Male grooming products consists of products which are targeted towards enhancing the appearance of men. These typically include skin treatment products like face scrubs and moisturisers, haircare treatments like shampoos and hair wax, and shaving products like shaving foam, electric shavers, and aftershave gel.
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On the basis of product, the market is segmented into:
• Male Toiletries
• Electric Products
• After Shave Lotions
Based on price range, the market is classified into:
• Mass Products
• Premium Products
On the basis of distribution channel, the market is divided into:
• Supermarkets and Hypermarkets
• Pharmacy Stores
• Online Stores
Based on region, the market is segregated into:
• North America
• Asia Pacific
• Latin America
• Middle East and Africa
Male Grooming Products Market Trends
With the growing influence of celebrities and style icons on men and the global ever-changing trends, the male grooming products market has come a long way. A key trend witnessed in this market is the launch of new variants like electrical grooming appliances, solid colognes, and face concealers for men. Market players are increasingly addressing skin problems like acne, inflammation, and open pores, since a sizeable population of men are resorting to premium cosmetics for their skincare needs. Rising awareness regarding animal cruelty and sensitivity to chemicals is compelling the male population to switch to natural and herbal cosmetics with reduced side-effects.
Online store distribution channels are forecasted to witness rapid growth owing to their pocket-friendly prices and large variety of products. The increasing acceptance towards incorporating beauty products like concealers, eye shadows and nail lacquers into the male grooming market has further widened the scope for future growth of the global male grooming products market. The thriving gifting culture coupled with the demand for personalised kits have accelerated the growth of this market and increased the profit making potential of male grooming products.
Key Market Players
The major players in the global male grooming products market report are:
- Unilever plc
- Procter & Gamble
- Edgewell Personal Care
- Koninklijke Philips N.V.
- L’Oréal Paris
- Panasonic Corporation
The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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