The latest report by IMARC Group, titled “Premium Messaging Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028, offers a comprehensive analysis of the industry, which comprises insights on the Premium Messaging Market Growth. The report also includes competitor and regional analysis, and contemporary advancements in the market. The global premium messaging market size reached US$ 73.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 99.4 Billion by 2028, exhibiting a growth rate (CAGR) of 5.2% during 2023-2028.
Premium messaging refers to a subscription-based service that is used for spreading marketing and campaign messages. They are generally offered by third-party content providers at premium rates and require an additional fee compared to the standard messaging rate. The demand for premium messaging is growing across the globe due to the increasing number of mobile subscribers.
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Global Premium Messaging Market Trends:
The global market is majorly driven by the rising utilization of short message service (SMS) as a business communication tool for marketing and operational communications. Additionally, the widespread adoption of premium messaging services among content providers, mobile network operators (MNOs), and SMS aggregators to enhance their average revenue per user (ARPU) is impacting the market growth favorably. In addition to this, the increasing deployment of services in the banking, financial services, and insurance (BFSI) sector for improving customer relationship management (CRM) is creating a positive market outlook. Some of the other factors driving the market include the penetration of smartphones and the emergence of social messaging platforms.
Competitive Landscape with Key Players:
The competitive landscape of the industry has also been examined along with the profiles of the key players being
- AMD Telecom S.A.
- AT&T Inc.
- Comviva Technologies Limited (Tech Mahindra Limted)
- Infobip Ltd.
- Mavenir
- Sinch
- Syniverse Technologies LLC
- Tata Communications Limited
- Twilio Inc.
- Tyntec
- Verizon Communications Inc
The competitive landscape of the industry has also been examined along with the profiles of the key players being AMD Telecom S.A., AT&T Inc., Comviva Technologies Limited (Tech Mahindra Limted), Infobip Ltd., Mavenir, Sinch, Syniverse Technologies LLC, Tata Communications Limited, Twilio Inc., Tyntec and Verizon Communications Inc.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global premium messaging market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on type, tools and end user.
Type:
- A2P Messaging
- P2A Messaging
Tools:
- Cloud API Messaging Platform
- Traditional and Managed Messaging Services
End User:
- BFSI
- Transport and Travelling
- Healthcare
- Media and Entertainment
- Retail and E-Commerce
- IT and Telecom
- Government
- Others
Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key Highlights of the Report:
- Market Performance
- Market Outlook
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
Figure 1: Global: Premium Messaging Market: Major Drivers and Challenges
Figure 2: Global: Premium Messaging Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Premium Messaging Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Premium Messaging Market: Breakup by Type (in %), 2022
Figure 5: Global: Premium Messaging Market: Breakup by Tools (in %), 2022
Figure 6: Global: Premium Messaging Market: Breakup by End User (in %), 2022
Figure 7: Global: Premium Messaging Market: Breakup by Region (in %), 2022
Figure 8: Global: Premium Messaging (A2P Messaging) Market: Sales Value (in Million US$), 2017 & 2022
Figure 9: Global: Premium Messaging (A2P Messaging) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 10: Global: Premium Messaging (P2A Messaging) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: Global: Premium Messaging (P2A Messaging) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: Global: Premium Messaging (Cloud API Messaging Platform) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: Premium Messaging (Cloud API Messaging Platform) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: Premium Messaging (Traditional and Managed Messaging Services) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: Premium Messaging (Traditional and Managed Messaging Services) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: Premium Messaging (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: Premium Messaging (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: Premium Messaging (Transport and Travelling) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: Premium Messaging (Transport and Travelling) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: Premium Messaging (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Global: Premium Messaging (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Global: Premium Messaging (Media and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Global: Premium Messaging (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Global: Premium Messaging (Retail and E-Commerce) Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: Global: Premium Messaging (Retail and E-Commerce) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: Global: Premium Messaging (IT and Telecom) Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: Global: Premium Messaging (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: Global: Premium Messaging (Government) Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: Global: Premium Messaging (Government) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: Global: Premium Messaging (Other End Users) Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: Global: Premium Messaging (Other End Users) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: North America: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: North America: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: United States: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: United States: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: Canada: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: Canada: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: Asia-Pacific: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: Asia-Pacific: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: China: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 41: China: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 42: Japan: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 43: Japan: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 44: India: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 45: India: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 46: South Korea: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 47: South Korea: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 48: Australia: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 49: Australia: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 50: Indonesia: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 51: Indonesia: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 52: Others: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 53: Others: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 54: Europe: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 55: Europe: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 56: Germany: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 57: Germany: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 58: France: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 59: France: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 60: United Kingdom: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 61: United Kingdom: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 62: Italy: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 63: Italy: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 64: Spain: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 65: Spain: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 66: Russia: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 67: Russia: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 68: Others: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 69: Others: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2022 |
| Historical Period | 2017-2022 |
| Forecast Period | 2023-2028 |
| Units | US$ Billion |
| Segment Coverage | Type, Tools, End User, Region |
| Region Covered | Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Countries Covered | United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
| Companies Covered | AMD Telecom S.A., AT&T Inc., Comviva Technologies Limited (Tech Mahindra Limted), Infobip Ltd., Mavenir, Sinch, Syniverse Technologies LLC, Tata Communications Limited, Twilio Inc., Tyntec and Verizon Communications Inc. |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 2499 Five User License: US$ 3499 Corporate License: US$ 4499 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the global premium messaging market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global premium messaging market?
- What are the key regional markets?
- What is the breakup of the market based on the type?
- What is the breakup of the market based on the tools?
- What is the breakup of the market based on the end user?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global premium messaging market and who are the key players?
- What is the degree of competition in the industry?
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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