As the use of artificial intelligence (AI) becomes increasingly widespread in SEO (search engine optimization), especially due to the phenomenal success and mainstream appeal of ChatGPT, there are growing concerns about the ethical implications of these practices.

SEO alone is a veritable goldmine, with the global market set to reach $122.11 billion by 2028, according to a study by Research and Markets. It’s no surprise AI has become an attractive tool to save time and, therefore, increase profitability and the ability to serve more clients.

In the world of SEO, continuous data processing and analysis are required. AI tools can help automate these tasks and improve overall site performance at scale. But there are some significant hurdles regarding AI’s SEO dominance over human beings.

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