Tag: B2B marketing

The Benefits of Integrating B2B Cold Calling with Other Sales and Marketing Efforts

Cold calling is a proactive sales technique for B2B businesses. Although it involves making unsolicited calls to prospects who are not familiar with the business, this approach has several benefits. When conducted by highly articulate and well-versed sales executives, telesales can be effective. Apart from the caller and the technique, razor-sharp targeting is a must […]

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